For those of you who may not be familiar with, Entrepreneur Day is basically a thematic bazaar, which is an exhibition of the work of Universitas Prasetiya Mulya Undergraduate Business students as part of Technology Based on Business course for the first-semester students and Business Creation for the third-semester students. Even though it was only held from 18-19 January 2020 at The Forum – Lippo Mall Puri, it was recorded that 7737 visitors were there to enliven the exhibition. Judging from how many people stopped by, we can all say that Entrepreneur Day 2020 was a genuine success!
Carrying the theme “Intergenerational”, this year’s Entrepreneur Day was expected to be able to affect several generations. Of course, it’s not easy to start your own business, especially when you haven’t had that much experience. But that’s the main purpose of why this exhibition started in the first place. In order for them to unleash their inner entrepreneur, this is the platform that they need.
Entrepreneur Day is not your typical day-to-day exhibition. As mentioned before, this exhibition was a part of two courses at Universitas Prasetiya Mulya and has always been that way every year. The first-semester students were asked to showcase their ideas of products dedicated to the elderly. Consist of a team of 3-5 people, they were divided into 5 categories, such as Health-Personal, Health-Product, Mobility-Product, Training and Job Opportunities, and Mobility Services and Apps. Since it’s only been a few months after they joined university, they were not required to make the final products. In exchange, they gave it their all to make the prototypes and decorated the booth as captivating as possible. While for the third-semester students, there was no specific theme that was thrown at them.
But in return, they had to launch their own start-up businesses. As in for them, the number of people on each team was 13-14, considering the tasks were much more demanding and onerous. Cleaved into 7 categories, such as Beauty, Crafts, Technology, Fashion, Chemical, Food, and Beverages, this year’s exhibition has set the bar up high, surpassed everyone’s expectations with the products that were launched. Of course, the level of difficulty generally increases as you go onto the next semester. Therefore, the students went it all out from the authentic and unique concepts, up until the final products that were eventually being sold to the real customers.
Besides the students’ booths, this exhibition was also spiced up with some workshops that surely too good to miss! A hand bouquet making by Mycaflorist and a make-up workshop by L.A. Girl Cosmetics nailed to get the crowds’ attention. Not only that, The Reality Club made an appearance as this year’s guest star and did an outstanding job entertaining the crowds. On the other hand, 3 beautiful and talented speakers, Brenda Immanuella, dr. Fiastuti Witjaksono, M.S., Sp.GK, and Puspa Dewi were invited to give a talk show regarding this year’s theme, which is “Intergenerational” and how it contributes to the old generation.
As the second day came to an end, the winners were picked through a voting system, where the visitors voted which booth caught their attention the most. Although not all could be crowned as the winners, still, they deserve an A for Effort, considering they put so much work into this.
Overall, the exhibition has been a remarkable experience for both the students and visitors. Particularly for the students, since it was a distinguished way for them to add more experience and knowledge simultaneously. Nevertheless, it’s just the beginning since there are plenty of events waiting for you to enliven this year. Therefore, stick around and keep yourselves informed so you won’t miss any!
Words by: Nat Padma